After a 12+ career in online user acquisitions and analytics, she decided to quit her fulltime job and follow her passion in dance. She saw the need for an online community that is solely focused on dance fitness. Prior to Hip Shake Fitness, Charlene was the Sr. Director of Data and Growth at SpinMedia. She has worked with brands such as LA Times, CNN, Spin Magazine and Celebuzz. She is also an adjunct professor of Digital Analytics at UCLA.