Hey babe! Welcome to Hip Shake Fitness. You have just entered a community specifically made to empower women of all shapes, sizes, and backgrounds! I started this company with the vision of giving busy women like you and me a chance to dance like nobody’s watching. Every time we get a news subscriber, my heart does cartwheels 🤸 🤸. I am so grateful you are here to dance with us!

Hip Shake Fitness is an on-demand dance studio. This means you have access to hundreds of diverse workouts 24/7, 365! In addition to those workouts we offer:

  • Custom programs for your goals
  • Weekly workout schedules
  • New videos every week
  • Low-carb meal plans
  • Exclusive member challenges
Charlene_BW

Charlene Dipaola, founder and CEO

In 2016, Charlene got diagnosed with PCOS (Polycistic Ovarian Syndrome). The short explanation is she has high testosterone, at risk for diabetes and infertility. Regular workouts and a diet with low sugar are recommended for women with PCOS. This became a turning point in her life. Read the full story HERE.After a 12+ career in online user acquisitions and analytics, she decided to quit her full time job and follow her passion in dance and fitness. This is how Hip Shake Fitness was born. She saw the need for an online community that uses dance as a vehicle for a healthier lifestyle.Prior to Hip Shake Fitness, Charlene was the Sr. Director of Data and Growth at SpinMedia. She has worked with brands such as LA Times, CNN, Spin Magazine and Celebuzz.  She is also an adjunct professor of Digital Analytics at UCLA.
Song that always makes me dance: WALK THE MOON – Shut Up and Dance
Ben Lioe

Ben Lioe, Head of Video Team

A Los Angeles based director and producer who works on everything from commercials to documentaries. I am the male version of a crazy cat lady. Check out his work on his website Benlioe.com.
Song that always makes me dance: ABBA – Dancing Queen
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Anne Marie Iniguez, Community Manager

Actor, dancer, singer & dog-mom. When she is not on stage, Anne is tackling the social media world one post at a time. She has been in many children’s theatre productions all around Los Angeles and aspires to one day have her own company that uses theatre & dance to educate kids everywhere. Dancing has always been a big part of her life. One favorite childhood memory she has was doing improv choreography to popular hits while her friends follow along behind her. She is thrilled to be part of the Hip Shake Fitness movement!
Song that always makes me dance: Digital Underground – The Humpty Dance

Michelle McIvor Cohen, Head of Partnership

Marathon runner, avid traveler and Mom to Lyla and Eliot. Michelle has 15 years of experience working in the health and fitness space. She has run editorial and growth marketing programs for brands such as iVillage, SHAPE magazine, The Knot, Daily Burn and Further Food. She admits to having two left feet, however loves trying new dance workouts (especially Blissful Barre and Burlesque Burn) and is thrilled to be part of the Hip Shake Fitness team. Michelle lives in Brooklyn with her husband and two little ones.
Song that always makes me dance: Run DMC – It’s Tricky