Hey babe! Welcome to Hip Shake Fitness. You have just entered a community specifically made to empower women of all shapes, sizes, and backgrounds! I started this company with the vision of giving busy women
like you and me a chance to dance like nobody’s watching
. Every time we get a news subscriber, my heart does cartwheels 🤸 🤸. I am so grateful you are here to dance with us!
Hip Shake Fitness is an on-demand dance studio. This means you have access to hundreds of diverse workouts 24/7, 365! In addition to those workouts we offer:
- Custom programs for your goals
- Weekly workout schedules
- New videos every week
- Low-carb meal plans
- Exclusive member challenges
Charlene Dipaola, founder and CEO
In 2016, Charlene got diagnosed with PCOS (Polycistic Ovarian Syndrome). The short explanation is she has high testosterone, at risk for diabetes and infertility. Regular workouts and a diet with low sugar are recommended for women with PCOS. This became a turning point in her life. Read the full story HERE.
After a 12+ career in online user acquisitions
, she decided to quit her full time job and follow her passion
. This is how Hip Shake Fitness was born. She saw the need for an online community that uses dance as a vehicle for a healthier lifestyle.Prior to Hip Shake Fitness, Charlene was the Sr. Director of Data and Growth
. She has worked with brands such as LA Times
, Spin Magazine
. She is also an adjunct professor of Digital Analytics
Ben Lioe, Head of Video Team
A Los Angeles
based director and producer who works on everything from commercials to documentaries. I am the male version of a crazy cat lady
. Check out his work on his website Benlioe.com
Anne Marie Iniguez, Community Manager
Actor, dancer, singer & dog-mom
. When she is not on stage, Anne is tackling the social media
world one post at a time. She has been in many children’s theatre productions all around Los Angeles and aspires to one day have her own company that uses theatre & dance to educate kids everywhere
. Dancing has always been a big part of her life. One favorite childhood memory she has was doing improv choreography to popular hits while her friends follow along behind her. She is thrilled to be part of the Hip Shake Fitness movement!
Michelle McIvor Cohen, Head of Partnership
Marathon runner, avid traveler and Mom to Lyla and Eliot. Michelle has 15 years of experience working in the health and fitness space. She has run editorial and growth marketing programs for brands such as iVillage, SHAPE magazine, The Knot, Daily Burn and Further Food. She admits to having two left feet, however loves trying new dance workouts (especially Blissful Barre and Burlesque Burn) and is thrilled to be part of the Hip Shake Fitness team. Michelle lives in Brooklyn with her husband and two little ones.